Do We Really Need More Stuff?

The following is an excerpt from an article by Judith Fertig titled Less Stuff, More Happiness: How to Transform the Modern Shopping Dilemma. I was especially interested in the history of how we moved from an agrarian lifestyle to a consumer lifestyle.

Keep this in mind as the holiday shopping season nears. We need to seriously ask ourselves if our purchases are wants or needs. Do we shop for sport or for survival?

I took the liberty to bold some parts.

Americans experienced a major paradigm shift in the early part of the 19th century with the advent of the Industrial Revolution. Basically, we changed from an agrarian economy, in which most people produced what they consumed, to a manufacturing and services economy, in which people are mostly just consumers.

According to the online Encyclopedia of Earth, the present-day “worker as consumer” worldview was fully entrenched in the United States by the 1920s, when the labor movement stopped advocating a shorter workweek to instead focus on securing better wages and working conditions. The goal was to guarantee more buying power for workers, so that they could purchase more than just the necessities of daily living.

After World War II, this idea got a boost from economist Victor LeBeau, who in 1947 declared, “Our enormously productive economy… demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption. We need things consumed, burned up, replaced and discarded at an ever-accelerating rate.”

It’s perhaps not coincidental that, “Our national happiness peaked in the 1950s,” as related by Annie Leonard in the compelling video The Story of Stuff, just as television began spreading the new philosophy of what Leonard calls “work-watch-spend.” We work to make money, then come home and relax as we watch television. On TV, we see ads that let us know that we could do and be a lot better—if only we had the right product. So, we begin to feel less worthy, go shopping and buy that product that we hope will make us do/become/feel better, and the cycle repeats.

Today, shopping has become firmly entrenched in the American lifestyle. It is used as an antidote to boredom, a substitute for socializing and a quick fix for a disguised emotional need. We continue doing it even when we’re aware that we are buying things we don’t need and can’t afford. The more aware among us also understand that all the stuff we buy and store, and cause to be manufactured and distributed, creates a negative impact on people’s lives and the environment—which leads to even more stress.

You can see Judith Fertig's entire article here.